A website that actually brings in business.
Most service business websites look fine and do very little. Visitors arrive, scroll briefly, and leave without making contact. We build websites designed around a single outcome: getting a qualified visitor to take action.
- 1-3%
- Average conversion rate for a service business website
- 2.5s
- Time most visitors decide whether to stay or leave
- 88%
- Of visitors who have a bad experience won’t return to the website
- 5x
- Higher conversion rate for landing pages with a single clear call to action
Why most service websites don't convert
A website that looks professional is not the same as a website that performs. The average service business website converts between 1% and 3% of its visitors. That means if 500 people find you through Google this month, between 485 and 495 of them leave without getting in touch.
The most common reasons aren't design failures. They're structural ones. The offer isn't clear above the fold. The social proof doesn't speak to the visitor's specific problem. The call to action asks for too much commitment too early. There are three different things the website is trying to say, and none of them land.
If you're spending money on Google Ads or investing in SEO, a website that converts at 1% is wasting most of that spend.
What we build
We build conversion-focused websites on Next.js. Fast, clean, and structured around the decisions your customers make before they contact you.
Homepage that routes visitors, not confuses them
The homepage gets the right visitor to the right service page. Clear navigation, single primary CTA, no wall of text.
Service pages that answer objections before they’re asked
Every service page is structured around the questions that stop people from enquiring. Pricing, process, timeline, social proof.
Copy written before design starts
Every headline, section, and CTA is written and reviewed before a single colour is chosen. Structure and words work together.
Integrations built in from day one, not bolted on
Chat agents, booking systems, lead capture, analytics tracking. Part of the build, not an afterthought.
Why this isn't a typical agency website build
From brief to live
Discovery
We look at your current website performance if you have one, who your customers are, what they’re searching, and who you’re competing with. This shapes everything that comes after.
Structure and copy
We map the site structure and write the copy before design starts. Every headline, every section, every call to action is written and reviewed before a single colour is chosen.
Design and build
We design and build in Next.js. You review at each stage: wireframes, design, development. Nothing moves forward without your sign-off.
Launch and optimise
We launch and monitor the first 60 days. Heatmaps, conversion data, page performance. If something isn’t working, we adjust it.
Discovery
We look at your current website performance if you have one, who your customers are, what they’re searching, and who you’re competing with. This shapes everything that comes after.
Structure and copy
We map the site structure and write the copy before design starts. Every headline, every section, every call to action is written and reviewed before a single colour is chosen.
Design and build
We design and build in Next.js. You review at each stage: wireframes, design, development. Nothing moves forward without your sign-off.
Launch and optimise
We launch and monitor the first 60 days. Heatmaps, conversion data, page performance. If something isn’t working, we adjust it.
Everything in the build
Discovery session and competitor review
Understand who you compete with and what wins.
Sitemap and page structure
Based on customer research, not guesswork.
Copy written or edited for every page
Words that convert, not fill space.
Design and development in Next.js
Fast, server-rendered, built to last.
Performance optimisation
Core Web Vitals, image optimisation, caching.
SEO foundations
Page titles, meta descriptions, schema, sitemap.
Analytics and conversion tracking
Set up from day one, not bolted on later.
Chat agent or booking widget
Integrated if required, part of the build.
60 days of post-launch monitoring
We adjust based on real data.
Who it works for
If you're spending money on ads or SEO and getting traffic that doesn't convert, a better website is the fix. If you're about to start spending on traffic and don't want to waste it on a weak conversion rate, a properly built website is the foundation.
It works well for dental clinics, legal firms, home services, hospitality, and professional services. Any business where the website is the first impression a potential customer gets.
Dental clinics
Every missed enquiry is a patient at a competitor.
Legal firms
Trust is built before the first call.
Home services
Speed and clarity win the job.
Hospitality
The first impression happens online.
Illustrative benchmarks based on industry averages. Your results may vary.
Scope your project
Website projects are scoped based on the number of pages, the complexity of the integrations, and whether copy needs to be written from scratch or edited from existing material.
Exact price confirmed after the discovery session.
Book an AuditWe quote a fixed price after the discovery session. No hourly billing, no surprises mid-build.
Frequently asked questions
Find out what your website is actually costing you.
Book a 15-minute call. We’ll look at your current site or brief and tell you what a properly built website would realistically change. If you don’t need a new build, we’ll say so.
Book an Audit